History and Vision

Mission / Economic Impact / Marketing

The goal of the Tappahannock Main Street Program is to make the Tappahannock Farmers’ Market a regional economic driver, attracting consumers from the Middle Peninsula, the Northern Neck and tourists passing through on their way to the Northern Neck and beaches to the east. It will become a vehicle for increased visibility and improved business for our local merchants and restaurants. The Tappahannock Farmers’ Market will be an all-inclusive market serving a broad consumer base with a focus on produce and fresh food goods rather than being a “boutique” or craft-focused market. It will distinguish itself from other nearby markets by relating, in theme, to the river and local fishing industry offering seafood, crabs and oysters. It will also distinguish itself by location in the center of town alluding to historic “Court Day” or “Market Day” on the Green – a community gathering and event.

Marketing will be coordinated with the Virginia’s River Country Tourism Council, the Northern Neck Tourism Council and the Westmoreland County Tourism Council. We will affiliate with the well-established “Virginia Grown” program, through the Virginia Department of Agriculture and Consumer Services (VDACS), who will provide marketing and material support. We have been in contact with the foremost local expert on Virginia farmers’ markets, Jonah Fogel of the Virginia Cooperative Extension, who has informed us of – and given contacts for – all nearby farmers’ markets and potential vendors so that we can coordinate our efforts regionally. We will continue to utilize his advice and resources.



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